Built for independent dealers

Your lot, online and open every hour of the day.

AutoRow HQ gives your dealership a fast, polished website and a back office that does the busywork — decode a VIN, attach the Carfax, take test-drive bookings and see how the month is going, all in one place.

Setup includedOne annual feeYour own web address
yourdealership.autorowhq.com
HillsideMotors
CARFAX
2021 Honda Accord EX38,412 mi $23,900
NEW IN
2020 Ford Mustang GT24,180 mi $31,450
CARFAX
2019 Toyota Camry SE51,900 mi $19,750
Test drive bookedSat 10:30 · 2021 Accord EX
VIN decodedYear, trim, engine filled in
Setup includedWe build and launch it for you
One annual feeNo per-listing charges
Your web addressSubdomain, new or existing domain
HTTPS everywhereSecure by default
Features

Everything a dealership website should do — and the back office behind it.

Designed around how a small lot actually runs: one owner, a few staff, and cars that need to be listed today.

Online showroom

A dark, premium inventory site with search, filters, photo galleries and full spec pages that look sharp on any phone.

VIN decode in one click

Type the VIN and the year, make, model, engine, doors, seats and equipment fill themselves in. The check digit is verified before anything is saved.

Carfax on every listing

Upload the history report as a PDF or link to the provider's hosted report — buyers open it right from the vehicle page.

Test-drive booking

Visitors pick a free slot for the car they want. Double bookings are prevented, and sold cars can't be booked.

Enquiries to your inbox

Every enquiry and booking lands in your back office and arrives by email, sent from your own web address.

Marketplace & social

Add a Facebook Marketplace link to any car, plus your Facebook, Instagram, YouTube, TikTok and X profiles in the footer.

Printable spec sheets

A clean one-page sheet for any vehicle — specs, equipment and title disclosure — ready for the desk when you negotiate.

Owner sales reports

Units sold, capital in stock and trade-in values over any date range. Only the owner sees the money — it never reaches a staff screen.

Staff accounts

Give each salesperson their own login. Deactivate someone and their session ends within minutes.

List a car in minutes

From VIN to live listing before the coffee's cold.

Scan or type the VIN, check what came back, add photos and a price. That's it.

  • Details filled for you — colour, trim, engine, drivetrain and equipment straight from the VIN.
  • Stock numbers suggested — never reused, always editable.
  • Photos resized on upload — pages stay fast, phones stay happy.
Add vehicle Stock # 2610-014
1HGCV1F34MA0•••••Decode
Decoded — 14 fields filled
2021
Honda Accord
EX
1.5L I4 Turbo
Adaptive cruiseLane keep assistApple CarPlaySunroofHeated seats
Owner dashboard

Know how the month is going at a glance.

Bookings, enquiries and sales in one view — with the financial figures kept to the owner.

  • Any date range — this week, last quarter, or year to date.
  • Today's visits — who's coming in and which car they want to drive.
  • Private by design — staff see the lot, not your margins.
Dashboard Sample data
Units sold18▲ this month
In stock426 new this week
Bookings279 upcoming
Test drive · 2020 Mustang GT
Today, 3:00 pm
Confirmed
Enquiry · 2019 Camry SE
12 minutes ago
New
Your web address

Launch on the address that suits you.

Start on a free AutoRow HQ address and move to your own domain whenever you like — your old address keeps redirecting.

INCLUDED

AutoRow HQ address

yourdealership.autorowhq.com

Ready on day one, with HTTPS already set up. Nothing to buy or configure.

A new domain

yourdealership.com

We register and manage a new domain for you, and transfer it to you on request.

Your existing domain

www.your-current-site.com

Already own one? Point it at AutoRow HQ with a simple DNS change and keep it where it is.

How it works

Four steps from first email to first booking.

Email us

Tell us about your dealership and the web address you'd like.

We set it up

Your site, logo, hours, contact details and email notifications — setup is included.

Add your cars

List your inventory with VIN decoding, photos and Carfax reports.

Go live

You check everything, sign off, and your showroom opens to the world.

Security

Built carefully, because it's your business.

HTTPS on every pageEncrypted connections with strict transport security.
Locked-down back officeIdle sign-out, session limits and optional office-only access.
Safe public formsRate-limited forms and output encoding on every page.
Your own instanceEach dealership runs separately from every other.
Get AutoRow HQ

Ready to put your lot online?

Send us an email and we'll reply with pricing and a setup date for your dealership.

sales@autorowhq.com

To get started quickly, include:

  1. Your dealership's name and city
  2. Roughly how many vehicles you keep in stock
  3. The web address you'd like — an AutoRow HQ address, a new domain, or your existing one
  4. The best phone number and time to reach you